Wednesday, June 24, 2009

This is Totally Cool

New York Times rolls a piece on the hyper-secretive, security-obsessed culture at Apple. My guess is that it's unlikely to change after Jobs leaves.

Money graph:
Secrecy at Apple is not just the prevailing communications strategy; it is baked into the corporate culture. Employees working on top-secret projects must pass through a maze of security doors, swiping their badges again and again and finally entering a numeric code to reach their offices, according to one former employee who worked in such areas.

Work spaces are typically monitored by security cameras, this employee said. Some Apple workers in the most critical product-testing rooms must cover up devices with black cloaks when they are working on them, and turn on a red warning light when devices are unmasked so that everyone knows to be extra-careful, he said.

To me, this by itself is almost reason to avoid Apple's stock -- I'm not a fan of the black-box approach -- but cool nonetheless, no?

1 comment:

  1. Oh shaddup you, if your products were as strong and wonderful as apple, you'd shroud them in secrecy yourself, Mr. Security!

    give me a break, not everthing can be transparaent.

    Nor should it be.

    Just my .02.